Posts in category

Consulting


Is there anyone in your industry you really admire? Anyone you follow intensely on social media? Blogs you read religiously? If only you could be more like them, your career would be better. If only you could design like them, you could be popular too – maybe even famous. When people ask who’s my favorite …

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My friend Eric Darnell of LessFilms and I were traversing the vast lobby of one of the more opulent and less gaudy hotels in Las Vegas, The Wynn. We were headed to dinner at a restaurant called simply, “The Buffet.” Not a buffet, but The Buffet. I can’t criticize the cockiness of whoever named the …

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There’s a special moment during every project when you’ve finally finished your work and are eager to get paid. You log in to your time tracking software and draft the invoice, but before you hit send, you have to name it. Ugh. Really? So you start typing and end up with one of these: {Project …

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My friend Ryan Waggoner and I were catching up last Thursday, and he told me about a recent conversation he’d had with one of his email subscribers. “I like your stuff, but your 250k course isn’t for me,” the woman explained in an email. “I’m not a freelancer.” “What do you do?” Ryan asked. “I’m …

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In May 2015, after 7 years of freelancing on nights and weekends, I quit my day job to freelance full-time. The first year flew by and amazing things happened. I wrote a book, got engaged, landed my biggest projects ever, worked with my best clients yet, relaunched my website, and doubled the size of my newsletter. …

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I’m going to assume that you want more business. I know I didn’t wake up this morning thinking, “Can’t wait for Wunderbar to wither and die!” Of course, not all new business is the same. Some dollars take more time to earn than others. For example, any of the following might be true for you: …

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It’s not easy being an ecommerce business these days. Customer expectations are rising, margins are razor-thin and all face the threat of Alibaba or Amazon entering their market at a moment’s notice. Despite the odds, though, entrepreneurs all over the world are starting new ecommerce companies every year. A recent study found that there are …

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One hard truth that new entrepreneurs find out quickly is that running a business is hard and they’ll have to compete if they want to be successful.  In many ways, doing business follows the Darwinian principles of natural selection—only the fittest survive. If you don’t innovate, take risks, and attract new customers, you’ll go extinct. …

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Your brand is more than just your company or product name. It’s one of the best ways of setting yourself apart from your competitors. Unfortunately, many business owners are confused as to what “branding” really means and how it affects their company. In a nutshell, your brand value reflects the values your company holds. It …

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If you’re managing a small business or start-up brand on social media, getting people to interact with you can be challenging. This is where polling comes in handy since it encourages engagement and improves the visibility of your brand. Social media platforms such as Facebook, Twitter, or Instagram, have polling features that you can tweak …

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