Posts in category

Consulting


A new report from the Wall Street Journal has revealed that third-party app developers have access to the emails of millions of Gmail account holders. Two companies have reportedly even allowed employees to read said emails. While Google claims that these developers have been thoroughly vetted, there are still fears that this could end up …

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Every now and again, an ad or marketing campaign comes along that’s so misguided, it’s baffling to think how it ever made it to fruition. A bad idea or poorly executed theme is one thing, but when it involves copy that’s clearly been painstakingly created, reviewed, and approved – it’s all the more disconcerting. Here’s …

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Microsoft is gearing up for its yearly Inspire event and has drummed up interest with the announcement of a free version of Microsoft Teams. The Teams platform has been around since 2016 and 200,000 companies are now using it. However, the lack of a free version or a freemium tier and the $60 annual fee …

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What is service design and how is it relevant for retailers creating excellent experiences? Let’s start with a definition… A definition Service design, according to the Nielsen Norman Group, is the act of “designing, aligning, and optimizing an organisation’s operations to support customer journeys”. The successful execution of a service design plan requires three different …

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Your brand is more than just your company or product name. It’s one of the best ways of setting yourself apart from your competitors. Unfortunately, many business owners are confused as to what “branding” really means and how it affects their company. In a nutshell, your brand value reflects the values your company holds. It …

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Let’s delve into some stats, shall we? This week’s roundup includes news about product thinking, programmatic media, and artificial intelligence. Be sure to check out the Internet Statistics Compendium while you’re here – there’s lots more included. On we go… A third of marketers have more data than they could ever analyse A report by …

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According to the latest statistics from the Bureau of Labor, a large number of US workers have been quitting their jobs recently. In May, US workers said goodbye to their jobs in record numbers. The statistics showed that 2.4 percent of employees left their companies that month, a higher number than the previous high reached in April …

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Performance marketing – the client only pays for results – is surely thriving in the current murky landscape of dodgy impressions and fake followers. So let’s talk to a performance manager, Jack Carr, from digital agency NMPi. Econsultancy: Please describe your job: What do you do? Jack Carr: I’m a Performance Manager here at NMPi, …

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A popular browser extension that helps personalize how a website looks has been found to be tracking user activity. The revelation has pushed Google and Mozilla to remove the Stylish browser extension from their app stores. However, the extension’s official website still remains active. Software engineer Robert Heaton claimed in a blog post that the …

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According to the Office for National Statistics, there was a 1.5% decline in volume of UK sales last December (month-on-month) following a particularly strong November.  The drop was seemingly due to consumers buying earlier in order to take advantage of Black Friday sales. This proves what an opportunity the event presents for retailers, with consumers more …

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